Graphi-Tee • Organic Cotton T-shirt by WRÅD dyed and treated with g_pwdr technology

How was it born?

WRÅD was looking for a dyeing treatment that would make their manifesto T-shirt not just another piece of clothing, but an object capable of spreading a value-driven vision to challenge the status quo of the fashion industry.

Graphi-Tee

Made exclusively for WRÅD

“No one needs another grey t-shirt, but we all need to change the status quo.”

WRÅD Graphi-Tee is the result of 3 years of research and development by Alisea on g_pwdr technology and the collaboration with WRÅD to refine the technology to enhance the qualities of organic cotton. An innovation also inspired by the recovery and reactivation of the ancient dyeing tradition dating back to the Romans, still preserved in Monterosso Calabro. The result is WRÅD Graphi-Tee, an iconic and innovative piece that recycles up to 20 grams of graphite powder, otherwise destined for landfill disposal. It won the “Best of the Best” at the Red Dot Design Award 2017.

“With its distinctive production process, Graphi-Tee represents an example of thinking beyond the textile industry, as this beautiful fashion piece emphatically draws attention to the need for sustainable processes. The fabric dyed with graphite gives Graphi-Tee its truly unique character and a fascinating sensory feel. This t-shirt shows that design is looking to the future through new ideas.”

Red Dot Design Award 2017 Jury Statement

GRAPHI-TEE:
• Recovers up to 20 grams of graphite otherwise destined for disposal.
• Does not use chemical pigments.
• Made from 100% GOTS certified cotton, free from pesticides.
• 100% recyclable due to its composition.
• Winner of the “Best of the Best” at the Red Dot Design Award 2017.
• Unique color point.

Discover more on WRÅD Graphi-Tee

Case Studies

Going beyond the limits to discover solutions that didn’t exist before

Enhance the performance of products and processes by preventing the disposal of tons of graphite.
“g upgraded recycled graphite” is the key ingredient to innovate.
Here’s who has already started doing it, why and how.